Alumnus of the Month

Rick Amelon

Rick Amelon


June 2016

Financial Advisor
First Command Financial Services
October 1985 – Present, Virginia Beach, VA

As my designations attest, I am a strong advocate of keeping my skillsets up to date. There is no match to what The American College of Financial Services provides to a front-line financial services professional. When I started thirty years ago, there were about 400 mutual funds and only a few types of life insurance. Flexibility with an annuity was limited at best. My advice was just as caring then as it is now, albeit more rudimentary. As financial planning sophistication grew, the void was filled by coursework provided at The American College.  I am proud that The American College recognizes the need to stay in front of rapidly changing financial services challenges and has hand-picked some of the best talent in the U.S. to research and teach success in our industry. I readily learned that tuition payments to TAC for improving my technical and leadership knowledge was some of the most fruitful money that I spent. The mission of The American College led me to be a financial donor.

After graduating from the University of Missouri as a Chemistry major, I served in the US Navy for 11 years amassing over 2000 flight hours in the A-6 Intruder and over 300 carrier landings. I started my career with First Command Financial Services (then USPA & IRA) in 1985. My emphasis was starting families with their first financial plan. I have been selected as a member of the dream team, the Northeast Agent of the Year and in 2013 I was inducted into our company’s New Client Created Hall of Fame after starting financial plans for over 1000 new families. For 14 straight years I was a member of the Summit Club. My wife, Jane, and I were honored in 1997 with the company’s  Elsie Talley Family Life Award for our community involvement.  I have been the president of the Virginia Beach Kiwanis twice and headed committees at our church. I am a member of the local FPA chapter and offer pro bono financial planning for the local Financial Planning Days.  For 11 of my 30 years with First Command, I was the branch manager in Virginia Beach earning Diamond and Emerald awards.

Credentials matter. Continuing Education keeps you sharp. Knowledge and caring is key to being able to get families to invest in themselves. As this profession gets more and more technical, you have to be able to create functional financial plans that integrate complex concepts, but simplify the plan to make it understandable. Clients want their planning done right, but they are comfortable delegating the research and compilation of a plan to a trusted advisor. I work hard to keep that trust.  Keeping my financial knowledge up to speed is important to me and I have recently completed my RICP designation.