Long confused by the “alphabet soup” of designations after the names of financial advisors, consumers now have a reliable resource to help them determine which credentials are rigorous and offered by leading institutions, versus “one day seminars” that often mislead the public.
The American College launched DesignationCheck.com, a website providing consumers with extended descriptions of the most common designations, tips on how to select a financial advisor, and search tools to help them find advisors with credentials well regarded by regulators.
DesignationCheck.com includes full descriptions of many designations offered by several universities and institutions. The site also offers insight on educational and experience requirements, codes of ethics, examinations, continuing education requirements, enforcement, accreditation, and information about the conferring organization. Non-profit organizations that would like to have their credential listed may submit their request through the “Feedback” section on DesignationCheck.com.
On DesignationCheck.com you can:
- Find a financial professional near you who has earned his or her CLU® (Chartered Life Underwriter®) or ChFC® (Chartered Financial Consultant®);
- Learn more about the credentials financial professionals earn;
- Explore the questions you should consider when choosing a financial professional.